Producer and Host:
Dr. Balwinder Singh
Air Days and Time:
Monday to Friday 5:00 - 6:30 PM
Radio programme SARGAM has been on air since April, 2000. It had its debut on channel, 770 AM where it was broadcasted until August, 2002. Started as one-hour show, it grew to two-hour within a year. Keeping in mind the demands of the audience, the programme moved over to a better station CJMR 1320 AM, based in Oakville, Ontario. The programme is produced, directed and hosted by Dr. Balwinder Singh. He has a Ph.D. degree in mass communication, which he earned from the prestigious Center for Mass Communication Research, University of Leicester, UK. Besides his interest in research, he has been teaching Journalism and Broadcasting to the university students from 1982 till 1997.
The programme is a combination of music, news and views. On certain days, talk shows are organized on topical issues related to the community at large. Each day is dedicated to a special segment around which the whole programme is weaved, including the one exclusively meant for the ladies. No wonder, the programme is widely listened to and appreciated by thousands of listeners having their roots in the Indian sub-continent. The timing of the programme – 5 to 6:30 pm — is a big advantage to the producers and the hosts, when most listeners are driving on roads and highways, though a substantial segment of the audience also prefers to tune in the programme whilst doing their home chores.
Our endeavour is to educate the listeners on various subjects ranging from education, health, immigration, insurance, savings, credit counseling, governance, and myriad other topics related to politics, religion and of social importance. The programme always begins with religious sermons (taken from the holy Guru Granth Sahib) and is translated into English.
Specifically, the following segments are aired from Monday to Friday.
Nikki Gall Vaddi Gall (Small talk; Big talk)
+ Requests of listeners;
SANGEET VICHAR (This segment
is prepared on a specific word; That word is defined and all its shades from folk to its importance in the culture are discussed and befitting music is played. Both the discussion and the music are intertwined)
Talk + NAAM NU SALAAM (Hats off
to a Name) Listeners are invited to share their names (or somebody else’s). They tell why they were named like that; who helped them name in the childhood; and also they narrate stories related to their names and tell if there have been some of their namesakes in the history, etc.
KAASHNI DUPATTE WALIYE
(Ladies wearing a sort of scarf of a
purplish shade on their heads) This segment is exclusively dedicated to young girls, moms and grand moms. Issues related to ladies are discussed by the lady experts.
The editorial from Toronto Tribune (a weekly newspaper brought out by the producers of SARGAM) is read out on air. It is always written on a topical issue concerning the South Asian audience. Afterwards, listeners air their views related to the editorial.